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How to Promote Games Made with Unity Without Spending Money (2025 Guide)

How to Promote Games Made with Unity Without Spending Money (2025 Guide) Making games made with Unity is challenging, but promoting them without a marketing budget can feel impossible. Yet, in 2025, many indie developers are successfully building audiences and downloads using smart, free strategies. This post breaks down proven ways to market your Unity game organically — without paid ads — and still reach thousands of players. 1. Build a Community Before Launch Promotion starts months before release. Begin sharing early screenshots, concept art, and development updates on Twitter (X) , Reddit , and Discord . Create a small Discord server for your project. Post development progress, answer questions, and let followers test your builds. A loyal group of 100 fans can generate your first 1,000 installs. 2. Use Social Media Wisely Instead of random posts, share small, emotional stories — “what went wrong” or “how a feature was fixed.” Hashtags like #MadeWithUnity , #IndieDev ,...

Why Do Games Made with Unity Lag on Good Phones? (Hidden Reasons & Fixes)

Why Do Games Made with Unity Lag on Good Phones? (Hidden Reasons & Fixes)

Many players complain that games made with Unity lag even on powerful smartphones. This confuses both users and beginner developers. If a phone has good RAM, a strong processor, and a capable GPU, why does the game still stutter?

In 2025, performance issues are rarely caused by the device alone. Most lag problems in Unity games come from poor optimization, inefficient assets, or incorrect engine settings. Let’s break down the real reasons and explain how developers can fix them.

1. Poor Optimization Is the Biggest Reason

Unity allows developers to create games quickly, but many skip optimization. Heavy textures, uncompressed audio, and unused assets increase memory usage.

Even high-end phones struggle when games made with Unity consume too much RAM or overload the CPU with unnecessary calculations.

2. Too Many Draw Calls

Draw calls tell the GPU what to render. When a Unity game has too many draw calls, the GPU becomes overwhelmed.

This often happens when developers use multiple materials, unbatched objects, or poorly designed UI elements. The result is frame drops, stuttering, and input delay.

3. Unoptimized Scripts Running Every Frame

Many Unity beginners write scripts that run inside the Update() function without optimization.

Checking conditions, physics calculations, or spawning objects every frame can slow down games made with Unity, even on strong devices.

4. Heavy Physics Calculations

Physics can be expensive. Too many colliders, rigidbodies, or real-time physics interactions can cause lag.

Unity games that simulate unnecessary physics often waste processing power, reducing frame rates.

5. Background Processes and Memory Leaks

Some Unity games fail to clean up unused objects, textures, or audio.

Memory leaks cause performance to degrade over time. Players notice lag after playing for a few minutes, even if the game starts smoothly.

6. Poor Asset Import Settings

Many developers import assets using default settings. Large textures, high polygon models, and stereo audio increase load.

Optimized import settings significantly improve performance in games made with Unity.

7. Not Testing on Real Devices

Testing only in the Unity Editor gives a false sense of performance.

Real devices behave differently. Developers who fail to test on actual phones miss performance issues early.

How Developers Can Fix Lag in Unity Games

  • Compress textures and reduce resolution where possible
  • Use object pooling instead of instantiating repeatedly
  • Batch meshes and reduce draw calls
  • Optimize scripts and avoid heavy Update() logic
  • Limit physics calculations
  • Unload unused assets properly
  • Test on low-end and mid-range devices

Why Optimization Helps Revenue Too

Laggy games get uninstalled quickly. Short sessions mean fewer ads shown and lower in-app purchases.

Smooth games made with Unity keep players longer, improve reviews, and rank better on app stores — directly increasing revenue.

Final Thoughts

Lag on good phones is not Unity’s fault — it’s an optimization problem. Developers who understand performance basics can build smooth, profitable games even on modest hardware.

In 2025, well-optimized games made with Unity outperform visually heavy but poorly optimized titles.


Author: Games Made With Unity

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